Wednesday 7 December 2011

Week 8 - Institutional Logos


DreamWorks is a very well respected company however i have a slight problem due to our genre of film. This company specialises in animations to please the younger age groups creating such films as: Shrek and Kung-fu Panda whereas our film is more 18-32 target audience. Making this excluded from our groups selection towards the institutional logo at the start of our film.


Paramount is more our target audience and a very successful match to our film as they have created: Paranormal activity 3 and hugo. I feel if we used this it would have a good reason as to why we chose this and it would give the feel of professionalism giving the audience a mind set before our movie has started which is always a good thing.


Again, another great aspect to the film industry, instantly giving of the feel of professionalism with a film roughly based around our target audience and genre however the films that have been created are: Cowboys and Aliens and Tower Heist which as we know are not up with the big names that have come from companies for example paramount pictures. I feel our film needs to have every positive going for it as we personally don't have a name for ourselves, first created film so we need the promotion and professional feel from the highest level.


20th Century Fox, one of the most well known institutional companies ever created. Supplying a wide variety of films and very popular ones at that. I personally feel this will be the one we eventually choose, due to our research this will represent our film in the best way offering us the most compared to others that we have researched into.

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